Increase in male cosmetic treatments linked to fight for pay rise
Over recent years there has been a significant rise in the number of men opting to have cosmetic procedures and according to one branding industry expert, the opportunity to earn more money is one of the reasons men want to look their best.
Data from the American Society of Plastic Surgeons shows that there is hard evidence to back up the claims that men are becoming more concerned about their appearance and that they’re no longer reticent about having cosmetic surgery and non-surgical procedures. According to the organisation, the number of treatments requested by men such as chemical peels and laser hair removal has risen by 45 per cent since 2000.
Deborah Mitchell, executive director of the Centre for Brand and Product Management at the University of Wisconsin School of Business, told the Associated Press: “The better you look, the more you’re going to earn. Men are increasingly thinking, ‘Wow, I need to look good or look young’.”