US surgeon says Generation X is driving demand for “aesthetic maintenance”
Friday, December 9th, 2011
Dr Michael McCracken, who heads up a cosmetic surgery clinic in Colorado, has said that people in the 31 to 45 age group are behind an increase in demand for cosmetic procedures.
His views are backed up by the latest figures to be published by The American Society for Aesthetic Plastic Surgery (ASAPS), which showed that Generation X – those aged between 31 and 45 – accounted for 43 per cent of cosmetic procedures last year.
Recent market research reveals so-called “baby boomers” are creating potentially huge revenue streams for organisations offering ways to stay forever young.
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