In a recent client survey, The Harley Medical Group found that over half of us admitted to looking at our appearance more than ever and only a shockingly low 4% said they felt happy with what they saw in the mirror. So, it’s hardly surprising that it has been widely reported that there has been a surge in demand for cosmetic treatments and tweakments after the first lockdown restrictions were eased.
In particular, noses and wrinkles seem to be the most common areas of concern, according to recent research published in the Facial Plastic Surgery & Aesthetic Medicine journal. The study suggests the spike in demand for cosmetic surgery is being driven by more people looking at themselves on video calls since the pandemic began, dubbing the trend ‘Zoom Dysmorphia’.
The Harley Medical Group treats thousands of patients every year and has experienced a significant increase in enquiries after the first lockdown period. With more people looking to enhance their appearance, Our Chief Medical Officer and Consultant Aesthetic Plastic Surgeon, Mr Sankar reveals the top 4 surgical procedures that people are booking in for right now.
“Over half of patients come to us looking for breast surgery of some description, which is in line with the British Association of Aesthetic Plastic Surgeons data.
The most common reasons women come to us for breast augmentation include, reduced development of breast tissue, a loss of breast tissue following weight loss or pregnancy or to correct asymmetric concerns. We also see patients coming to us to correct birth defects through breast augmentation.
Most women opt for breast implants that fit with their body profile, however depending on the geographical region and patient age group we do see the trends towards requests for larger implants. There is also an increase in demand for women requesting breast reduction and uplift.
It is really important for anyone seeking breast enhancement to do their research thoroughly and to consult an appropriately qualified surgeon who is registered with the General Medical Council (GMC) in their specialist register either in plastic surgery or breast surgery.”
“Rhinoplasty is the second common surgery within our group and one of the most popular facial procedures in the UK and has seen significant growth over the last few years. The nose is such a central part of the face, so before undergoing surgery it is vital to understand the client’s expectations to ensure they are aligned with what is realistic and achievable.
Often, we have clients wanting to look like celebrities, such as Kylie Jenner or Kim Kardashian, however, it’s important to remember that even with surgery you will still look like you, so understanding and accepting this is really important before embarking on your cosmetic surgery journey.Our job as surgeons is all about improving our client’s psychological self-awareness and the quality of their day to day life. This can be achieved only by delivering patient centred safe and appropriate surgical procedures.”
“When we ask our clients what they would like to change most about their appearance. The body shape is often a key issue for them, particularly the tummy area.
The tummy area is a common place for stubborn fat on both men and women. A lot of our clients ask for more slender, toned torsos, which can be achieved through a tummy tuck procedure along with appropriate liposuction. Female clients also often enquire about hip and thigh reductions, as well as targeting the upper arm area as this is another key part of the body for storing unwanted fat.
As with any treatment it is important to understand the limitations and what you can achieve safely to make sure expectations between the client and the surgeon are aligned.”
“We are seeing an increasing trend towards minimally or non-invasive treatments but this is not suitable for larger and more pronounced areas. Hence conventional liposuction with the assistance of power or water or laser or ultrasound or Radiofrequency driven devices have become more popular in the recent past, to achieve precise and desired outcomes. The removed fat can also be used safely to enhance other parts of the body like the breast or face. The body is less likely to react when using the patient's own fat and therefore the results are often better and long lasting.
Liposuction surgery can be performed on most parts of the body and the technique is often used as part of other cosmetic surgery procedures, such as a tummy tuck or breast reduction or male breast removal to achieve the desired result. Therefore, it is always a popular treatment for our clients.
However, when considering liposuction it’s important to understand that if you remove a large amount of fat you are likely to have loose skin and therefore you may also need skin removal or skin tightening treatments to take place afterwards to achieve the desired look. It is also important to know that the liposuction is not a weight reduction surgery.”
The Harley Medical Group is one of the UK’s leading providers of cosmetic surgery, facial treatments and body treatments. With a dedicated team of surgeons, doctors and nurses, we are committed to always deliver the highest standards in medical procedures and aftercare.
If you are considering cosmetic surgery, book a FREE consultation today and get expert advice on which procedure is best suited for your needs.