The Rise in Men Turning to Surgical Cosmetic Treatments

From rhinoplasties to liposuction, Consultant Plastic Surgeon for The Harley Medical Group Chief Medical Officer Mr T K Sankar, exclusively reveals the increase in men turning to cosmetic treatments

For years, there has been a stigma around men seeking cosmetic treatment. Yet, according to recent enquiry figures from The Harley Medical Group, it seems men have pushed past the stigma and are starting their journey to prioritising their self-confidence.

The Harley Medical Group has received an influx of enquiries from men seeking treatments for both surgical and non-surgical treatments – with an overall 15% year on year increase in enquiries.

The Harley Medical Group’s Chief Medical Officer Mr T K Sankar, discusses the top surgical treatments men have been enquiring about and why they have proven to be so popular.

Surgical Treatments for Men

I’ve seen a large uptake in men enquiring about cosmetic surgery – especially within the last year or so due to the pandemic. With the zoom boom phenomena, people are becoming more aware of their appearances after having to stare at their faces on camera. It has had a significant impact on self-confidence, especially for men who hadn’t previously spent too much time in front of the mirror.

Whilst in the past it may have been more taboo for men to seek out cosmetic treatments, it’s becoming more common, especially in today’s culture where people are feeling empowered to embrace self-confidence. Below are the three most popular treatments enquiries amongst men.


Accounting for 21% of enquiries, Rhinoplasty is the second commonest surgery within our group and one of the most popular facial procedures in the UK and has seen significant growth over the last few years, and especially during the pandemic.

The nose is such a central part of the face, a facial feature that not many people were used to staring at on camera all day long. Before undergoing surgery, it is vital to understand the client’s expectations to ensure they are aligned with what is realistic and achievable.

Often, we have clients wanting to look like celebrities, however, it’s important to remember that even with surgery you will still look like you, so understanding and accepting this is really important before embarking on your cosmetic surgery journey.

Our job as surgeons is all about improving our client’s psychological self-awareness and the quality of their day to day life. This can be achieved only by delivering patient centred safe and appropriate surgical procedures.


But it’s not always about the faces. We are also seeing an increasing trend towards minimally or non-invasive treatments to aid in reducing stubborn pockets of fat that are hard to shift with diet and exercise. Conventional liposuction, with the assistance of power, water, laser, ultrasound or radiofrequency driven devices, has become more popular in the recent years (accounting for 18% of surgical enquiries amongst men), to achieve precise and desired outcomes.

From spending more time at home and indulging in comfort foods, some men have become increasingly aware of love handles or the increase in tissue around the breasts and are looking to reduce them. Liposuction surgery can be performed on most parts of the body and the technique is often used as part of other cosmetic surgery procedures, such as a tummy tuck or breast reduction or male breast removal to achieve the desired result. Therefore, it is always a popular treatment for our clients.

However, when considering liposuction, it’s important to understand that if you remove a large amount of fat you are likely to have loose skin and therefore you may also need skin removal or skin tightening treatments to take place afterwards to achieve the desired look. It is also important to know that the liposuction is not a weight reduction surgery.

Eye Bag Removal

Getting older can take its toll on your appearance, particularly to the skin around the eyes which can become loose and wrinkled, start to sag, and make the eyes look tired, adding years to the face.

I have noticed an increase in male clients looking to tweak the eye area as this is now the only visible facial feature we see when wearing masks. Because of this, many have become self-conscious about the appearance of dark circles and under eye bags – which is why eye bag removal surgery has accounted for over 8% of male enquiries.

Blepharoplasty, also known as eye bag removal or eyelid surgery, helps to restore youthfulness to the face and despite the name, this procedure helps to improve the appearance of the overall eye area.

If you opt for lower blepharoplasty, or a combination of upper and lower eyelid surgery, this will almost always be performed under general anesthesia.

Your surgeon will make an incision along the lower lash line before removing any excess fat (often known as eye bags) and stretching the skin to ensure a smooth finish. Once the incision has been stitched, any excess skin will be removed and you will be left with smoother, younger looking skin underneath the eyes.

Posted September 1, 2021
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