The Harley Medical Group

The Rise in Men Turning to Surgical Cosmetic Treatments

For years, there has been a stigma around men seeking cosmetic treatment. Yet with an overall 15% year on year increase in enquiries at The Harley Medical Group, it seems men have pushed past the stigma and are starting their journey to prioritising their self-confidence.

From rhinoplasties to liposuction, Mr T K Sankar, Chief Medical Officer and Consultant Plastic Surgeon at The Harley Medical Group, exclusively reveals the top surgical cosmetic treatments men have been turning to.

Surgical Treatments for Men

I’ve seen a large uptake in men enquiring about cosmetic surgery – especially within the last year or so due to the pandemic. With the zoom boom phenomena, people are becoming more aware of their appearances after having to stare at their faces on camera. It has had a significant impact on self-confidence, especially for men who hadn’t previously spent too much time in front of the mirror.

Whilst in the past it may have been more taboo for men to seek out cosmetic treatments, it’s becoming more common, especially in today’s culture where people are feeling empowered to embrace self-confidence. Below are the three most popular treatments enquiries amongst men.


Accounting for 21% of enquiries, Rhinoplasty is the second commonest surgery within our group and one of the most popular facial procedures in the UK and has seen significant growth over the last few years, and especially during the pandemic.

The nose is such a central part of the face, a facial feature that not many people were used to staring at on camera all day long. Before undergoing surgery, it is vital to understand the client’s expectations to ensure they are aligned with what is realistic and achievable.

Brandon, aged 24 from Northamptonshire came to The Harley Medical Group for an open rhinoplasty, amending his septum and removing the bump from the bridge of his nose. 

before and after male rhinoplasty

“I felt self conscious about my nose and breathing was also an issue, I could only sleep in one position making it quite uncomfortable at times. My family has noticed I’m a lot more confident. For anyone that’s looking to get it done, I’d highly recommend The Harley Medical Group!”.


But it’s not always about the faces. We are also seeing an increasing trend towards minimally or non-invasive treatments to aid in reducing stubborn pockets of fat that are hard to shift with diet and exercise. Conventional liposuction, with the assistance of power, water, laser, ultrasound or radiofrequency driven devices, has become more popular in the recent years (accounting for 18% of surgical enquiries amongst men), to achieve precise and desired outcomes.

From spending more time at home and indulging in comfort foods, some men have become increasingly aware of love handles or the increase in tissue around the breasts and are looking to reduce them. Liposuction surgery can be performed on most parts of the body and the technique is often used as part of other cosmetic surgery procedures, such as a tummy tuck or male breast removal to achieve the desired result. Therefore, it is always a popular treatment for our clients.

However, when considering liposuction, it’s important to understand that if you remove a large amount of fat you are likely to have loose skin and therefore you may also need skin removal or skin tightening treatments to take place afterwards to achieve the desired look. It is also important to know that the liposuction is not a weight reduction surgery.

Eye Bag Removal

Getting older can take its toll on your appearance, particularly to the skin around the eyes which can become loose and wrinkled, start to sag, and make the eyes look tired, adding years to the face. Since wearing masks I have noticed an increase in male clients looking to tweak the eye area. Because of this, many have become self-conscious about the appearance of dark circles and under eye bags – which is why eye bag removal surgery has accounted for over 8% of male enquiries.

Blepharoplasty, also known as eye bag removal or eyelid surgery, helps to restore youthfulness to the face and despite the name, this procedure helps to improve the appearance of the overall eye area. If you opt for lower blepharoplasty, or a combination of upper and lower eyelid surgery, this will almost always be performed under general anesthesia.

Your surgeon will make an incision along the lower lash line before removing any excess fat (often known as eye bags) and stretching the skin to ensure a smooth finish. Once the incision has been stitched, any excess skin will be removed and you will be left with smoother, younger looking skin underneath the eyes.


Often, we have clients wanting to look like celebrities, however, it’s important to remember that even with surgery you will still look like you, so understanding and accepting this is really important before embarking on your cosmetic surgery journey. Our job as surgeons is all about improving our client’s psychological self-awareness and the quality of their day to day life. This can be achieved only by delivering patient centered safe and appropriate surgical procedures.

If you would like to explore how The Harley Medical Group can help you achieve your goals, book a free-no obligation consultation with a patient advisor today.

Posted June 6, 2022
Book a free consultationRequest a callback

Sign-up for our newsletter

Be the first to receive our latest news and offers as well as information on our treatments and procedures.

© 2020 LCHMG Ltd.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram