15 June 2012

More than 68,000 Australians had non-surgical treatments last year, with Botox topping the popularity table. And according to information analysts IBISWorld, this is just the start of a lucrative trend, with Aussies expected to spend $6.99 billion on their appearance in 2012. If this prediction is realised, this will be an increase of 18.8 per cent on the same figure for 2011. As well as Botox, Australians are opting for dermal fillers, skin peels, medical microdermabrasions and other anti-ageing treatments.Also on the increase is the popularity of facial acupuncture, which targets problem areas such as dark under-eye circles and puffiness. According to traditional Chinese medicine practitioner Marney Murray, the former can be a sign of ‘kidney energy deficiency’, and the latter a sign of a lethargic digestion system. Such trends are not exclusive to Australia, with non-surgical procedures such as Botox treatments and permanent hair removal up dramatically in the UK too.