04 August 2011

77005126An ageing population in the USA is inspiring a new generation of cosmetic rejuvenation packages, including Botox injections and microdermabrasion. Latest figures from independent think tank the Pew Research Centre in Washington, claim that 10,000 Americans are turning 65 every day and that “by 2030 70 million Americans will be over the age of 65 – this is one out of every five Americans”.The International Association for Physicians in Aesthetic Medicine (IAPAM) says that these figures give practitioners in non-invasive or minimally-invasive anti-ageing procedures the perfect opportunity to grow their business by capturing a rapidly emerging market. The IAPAM believes the top five procedures for this market will be: 1. Botox 2. Dermal fillers 3. Chemical skin peels 4. Laser hair removal 5. Microdermabrasion Jeff Russell, executive director of the IAPAM, said: “We are hearing from our members that minimally invasive procedures like Botox and other cosmetic injectables, as well as laser [treatments], microdermabrasion and chemical peels, are in tremendous demand by patients.”