15 January 2013

It's January again, and so a large share of TV hype is again being garnered by the imminent return to our screens of I'm A Celebrity ... Get Me Out Of Here most of it concentrating on the shape many of the female contestants are in when they flaunt their bodies for the now-infamous shower scenes. Last year saw Coronation Street actress Helen Flanagan splashed all over the pages of our tabloid newspapers, and that was even before she had flashed an inch of flesh, as she made clear her intentions to go into the camp and win viewers over by appearing in an array of revealing bathing costumes. And inevitably, she gave the newspaper editors what they wanted, filling plenty of pages at what's otherwise a quiet time of year for news. People involved in the cosmetic surgery business also admit that the sight of a curvy, toned body in a skimpy bikini in the jungle is good for their business, as it leads to a surge in enquiries about breast enlargement procedures, as well as greater interest in liposuction and rhinoplasty, or nose surgery. Last year, a clear majority of enquiries about surgical and non-surgical procedures by women concerned breast procedures, such operations accounting for as many as four times as many queries as the next most sought-after treatments, which included liposuction, rhinoplasty and blepharoplasty (eyelid treatments).