Asia to lead growth of demand for cosmetic procedures

The French view of the cosmetic surgery market for 2013 is a positive one, forecasting a 10 per cent rise in the number of procedures carried out worldwide. The prediction comes from IMCAS, a France-based international organisation which promotes high-quality teaching and practice in cosmetic surgery.The group said it saw a similar increase in 2012, and predicted that the growth in the current year will be driven by demand from Asia. But it said that European demand is likely to lag behind the overall pace of growth, due to "shrinking discretionary spending among austerity-hit consumers", according to news agency Reuters. The scandal involving faulty breast implants led to the number of breast augmentation operations carried out across Europe falling by 9.2 per cent, the organisation found. However, as confidence is restored to the market, the number of such procedures carried out between 2013 and 2017 is expected to grow by 5.2 per cent year-on-year.