11 April 2012

Men in Australia spent more than $644.7m (418m) improving their looks through the use of cosmetic surgery and non-invasive cosmetic treatments last year. The figure represents a 15 per cent increase year-on-year and was partly fuelled by a desire to look less "cranky", according to a report by news website The Courier Mail.A survey of 584 Australians carried out by the Cosmetic Physicians Society of Australia (CPSA) found that a growing number of men had turned to cosmetic procedures in a bid to lose that severe appearance that can result from wrinkles and sagging skin. Non-surgical procedures such as Botox and dermal fillers have become increasingly popular with people who want a more youthful appearance, and the sector has experienced five consecutive years of growth in the country. Dr Gabrielle Caswell, president of the CPSA, said: "The demand for non-surgical cosmetic treatments continues to grow for a number of reasons but one of the primary factors is new developments in this evolving area of medicine. Emerging treatments are less invasive, more effective and less expensive, making them more appealing and accessible to patients." Dr Caswell stressed the need for people to check the qualifications of their doctor, and to ensure that they have an individual treatment plan that suits their specific needs. See original story here:http://www.couriermail.com.au/money/money-matters/aussies-spend-6447-million-on-cosmetic-surgery/story-fn3hskur-1226322933760