02 March 2012

Research has shown that those living down under are coming out on top when it comes to the number of people having surgical and non-surgical cosmetic procedures. Australians have overtaken Americans in having such treatments as Botox, dermal fillers and surgery such as breast enlargement, liposuction and facelifts.In a study carried out by information website Costhetics, procedure data gathered from clinics across Australia show that Australians spend 40 per cent more on cosmetic surgery than Americans. The average spend per thousand Americans is $33,000 (approximately £20,700), while the equivalent spend among Australians is AUD$45,500 (approximately £30,400). Of the findings, co-founder of Costhetics, Louisa McKay said: "It could be that Australians just aren't hurting financially as much as Americans, although the Australian stock market doesn't really reflect that story. "Another possibility is the harsh sunlight Australians contend with, which has a significant effect on the ageing process, increasing the appearance of wrinkles and sun damaged skin. Or perhaps it's just that Australians are more vain," she added. See the original story here: