15 October 2008

A new eyebrow transplant procedure is fast gaining popularity as a new cosmetic surgery option in the UK, according to the British Association of Plastic Surgeons (BAAPS).

The Telegraph reports that the treatment, which was first carried out in the US to reconstruct the eyebrows of burns victims, is being requested by patients in Britain who have spent their lives over-tweezing their brows.

And with dark, bushy brows - of the kind sported by Brooke Shields and Sienna Miller - back in fashion, the treatment is set to become more popular than ever.

Dr Greg Williams from BAAPS told the newspaper: "It is a treatment that was originally for burns victims and those with thinning eyebrows. People might bring in pictures of how they used to look - or of celebrities that have particularly good eyebrows."

Another hair transplant specialist said: "We've actually been doing it for 10 years, but whereas we used to do it once or twice a year, now it's more like once or twice a month."

The operation involves the shaving of the patient's head and follicles being extracted from their scalp. Small incisions are then made above the eye to create the new shape of brow, and holes positioned to determine the direction of hair growth. What's more, up to 350 individual hairs can be used for each brow.

Eye-related aesthetic treatments have been gaining popularity as increasing numbers of people turn to anti-ageing cosmetic surgery treatments. Eye bag removal, or blepharoplasty, for instance, removes the fatty deposits that occur in the upper eyelids and create bags under the eyes.

In addition, brow lifts are carried out to reverse sagging or wrinkling brows, a facial feature that can make people look older.