03 February 2014

dv2084004Men are becoming increasingly aware that they can have a Cosmetic procedure to rid them of excess chest fat, with enquiries for Liposuction having risen by a quarter in the past year. That's according to figures released from the British Association of Aesthetic Plastic Surgeons (BAAPS), which also found increasing confidence over the UK's economic prospects has led to the biggest surge in enquiries of available Cosmetic Surgery and Non-Surgical Treatments since the economic downturn of 2007.Male Chest Reductions surgical reduction of excess chest fat in men, owing often to a condition called Gynaecomastia saw a rise of 24 per cent in the number of procedures carried out in 2013, BAAPS' figures show. Only Liposuction procedures, with a 28 per cent year-on-year increase among male patients saw a higher increase. 2013 saw the "most impressive rise in demand for Cosmetic Surgery since the onset of the recession," Dr Rajiv Grover, President of BAAPS, told The Daily Mail. "Patient confidence and also consumer confidence have returned," he added. Dr Grover's soon-to-be successor at the head of BAAPS, Dr Michael Cadier, added: "It is encouraging to see that despite or perhaps because of a turbulent period in the sector, patient confidence in selecting appropriately trained and qualified surgeons is growing rapidly."