04 June 2009

A new American survey has revealed that people aren't shy about sharing news of their Botox and dermal filler procedures. Cosmetic surgery statistics released by the Aesthetic Surgery Education & Research Foundation (ASERF), the research arm of the American Society for Aesthetic Plastic Surgery (ASAPS), show that 87 per cent of respondents openly discuss their non surgical cosmetic treatments with others. What's more, seven out of 10 subsequently received support from the people they told. The research also found a shift in demographics when it came to cosmetic injection patients, with the typical candidate being a working mother between 41-55 years of age. The majority were shown to be health conscious, with 95 per cent incorporating exercise and 78 per cent following a healthy eating plan in their routine. What's more, 32 per cent were philanthropy minded and volunteered with charitable organisations. ASERF president, Laurie Casas said: "In a similar survey issued four years ago, we dispelled the myth that Hollywood and corporate wives were the typical Botox cosmetic patient. "Now, demographic and perception data trends show us that aesthetic injectable treatments have continued to evolve into mainstream and accepted options for the everyday woman." In addition, the survey discovered that 72 per cent of respondents believed that Botox is an important part of their aesthetic routine, while 65 per cent thought the same of dermal fillers. ASAPS recently reported that Botox cosmetic injections have remained the most frequently performed procedure since the FDA approved the injectable.