14 March 2011Californian brides-to-be are spending up to £4,000 on plastic surgery ahead of their big day. It’s only natural that a bride wants to look perfect on her wedding day and for an increasing number of women, plastic surgery is the answer, according to one cosmetic surgeon based in the Golden State. Dr Jagdev Heir, medical director at the Sacramento Surgical Arts Centre, told the UPI news agency that more women are now looking at cosmetic surgery options ahead of their wedding in a bid to look their best. He said they will spend anywhere between $300 and $6,000 in order to achieve the desired results. Dr Heir said: "Brides are choosing procedures such as breast augmentation, liposuction, Botox, collagen, and other injectables and fillers." The recently-screened American reality television show Bridalplasty, has certainly helped push the idea of pre-wedding surgical and non-surgical treatments. The controversial series followed 12 brides-to-be as they competed to win free cosmetic surgery procedures and a cash prize to enable them to organise the wedding of their dreams.