British men favour trend for smaller breasts
A recent survey of European singles shows that British men are more comfortable with smaller breasts - a finding that favours the growing trend for breast reductions in the UK.
According to the study, which was performed by European online matchmakers PARSHIP.com, 31 per cent of single British males, would veer away from a woman with an overly-large, surgically enhanced chest. Moreover, one in five say that they would 'just barely' consider dating anyone above a D cup.
The research was conducted on 13,000 singles across Europe, and 27 per cent of those polled said that they preferred British actress Keira Knightley's leaner frame to the over-enhanced bust sported by the likes of former Baywatch star Pamela Anderson.
Earlier this year, Pamela Anderson underwent a breast reduction, and a recent study found that increasing numbers of patients were asking for liposuction in their shoulders in an effort to look more like Keira Knightley.
Dr Nafsika Thalassis, PARSHIP's singles coach, commented: "[The study] raises the question of why so many people opt for plastic surgery. Frequently women say that they want to increase their breast size in order to improve their own self-confidence rather than because they want to attract men".
However, Dr Thalassis went on to suggest that the opinions of the opposite sex were indeed sometimes a reason for patients to choose cosmetic treatments.
The last few months have seen a number of celebrities - like Katie Price and Kerry Katona, famous for their large bosoms - undergoing breast reduction surgery.
What's more, this week, a study released by the Harley Medical Group showed that women in the UK were increasingly opting for smaller, subtler breast implants rather than overt boosts to their cleavage.
Nevertheless, breast enlargement remains the most popular cosmetic surgery in the country, with other procedures like liposuction, facelifts and wrinkle relaxing injections like Botox following behind.