Busty Brits need bigger bras thanks to plastic surgery

A demand for larger bras in the UK has been attributed to surgically-increased bust sizes, fashion retailer Debenhams has said.

According to sales figures from the retailer, the average bust size of British women is larger than ever, growing from 34C to 36D in just five years. This has resulted in a greater demand for larger bras, with 63 per cent of British women requiring a D cup and above.

The Metro reports that Sharon Webb, a specialist fuller bust lingerie buyer for Debenhams, said: "It's clear that Britain is now entering the age of the fuller bust.

"Some of the increase has undoubtedly been due to poor bust measuring techniques in the past - our results show that many women are often between one and two cup sizes larger than they realize.

"In addition, women now have their bust size measured more frequently as they grow older, taking into account the changes in body shape which occur because of pregnancy, age and weight gain."

Ms Webb added that cosmetic surgery is certain to have played a part in the dramatic change of female bust size over the last five years: "There is no doubt that the popularity of surgical breast enhancements is also having a major impact on the average bust size.

"It is sometimes possible to tell who has had a helping hand from surgery, because the relationship between the women's back measurement and cup size is altered dramatically."

The research by Debenhams has revealed that the number of women requiring a cup size G is far greater than in the past and the average bra size for British women is now D.