10 September 2010Once viewed as the domain of women, cosmetic surgery is becoming increasingly accepted by modern men, especially thanks to forthcoming celebrities like Simon Cowell, who make no secret of their love for Non-Surgical treatments."With successful, high profile men, like Simon Cowell, openly talking about their cosmetic regimes it's a subject that has become more acceptable for men to tackle," explained Liz Dale, director of the Harley Medical Group, which saw bookings for laser rejuvenation treatments rise 93 per cent in the last quarter. Among the treatments enjoying a surge in interest over the summer season were chemical peels, offering a means to reduce the appearance of sun spots, and laser rejuvenation treatments for receding hairlines. "We're not talking big numbers of bald-patch treatments but the fact we're getting more enquiries does demonstrate how men are taking non-surgical treatments increasingly seriously as a cosmetic solution," Ms Dale explained. Medical News Today reports that laser rejuvenation treatments accounted for 11 per cent of all non surgical treatments carried out at The Harley Medical Group's 30 clinics in the UK. Specialist nurse counsellor at the cosmetic surgery group, Laura Marshall, explained: "Coming to terms with a receding hairline has always been a challenge for a man, but to then suffer the effects of sun damage on the balding area adds insult to injury. "Rejuvenation treatments can help minimise the visible signs of aging skin." Liz Dale also urged patients considering injectables or laser treatments to ensure their practitioner is a registered healthcare professional.