22 October 2009

New figures have indicated that men in the city are driving an increase in cosmetic surgery procedures. While women remain the most likely to turn to cosmetic surgery, there is increasing evidence that men are investigating procedures more commonly. Research from The Harley Medical Group has found that September brought a 24 per cent month on month increase in enquires and that a number of them were from men.Tummy tucks (abdominoplasties) for men are up 68 per cent year on year while male breast reduction has also seen a 14 per cent increase in comparison to September 2008. However, there has also been an increase in the number of women choosing non surgical procedures, with bookings up 27 per cent. Botox remained popular for both sexes and was up 18 per cent on August. The need for city workers to remain competitive in the tough job market during the economic downturn has been cited as one reason for the continued growth in popularity of wrinkle relaxing injections. A patient of the cosmetic surgery group who works for a City Insurance firm said: "I have had Botox for five years, usually three times a year. I haven't had the treatment for over a year as I was really tightening my purse strings, but I feel more confident that my job is safe and so I booked in for Botox last week. It was long overdue, I look and feel great." The increased September figures for the group could also indicate that City workers are beginning to feel more optimistic about their financial future.