28 January 2011

Some people will compete in just about any kind of competition if the chance for fame and fortune, or a so-called better life, is up for grabs. So when television producers came up with the idea of contestants, specifically brides-to-be, competing to win cosmetic surgery procedures, the show was bound to attract a lot of interest. Here comes the bride, short, fat, and wide, so the parody goes, but not any longer. Please stand for the arrival of Bridalplasty. The latest reality TV show to come out of America pits brides-to-be against each other in weekly competitions to win cosmetic surgery. Contestants pick procedures off their wish-lists and the overall winner receives $100,000 to pay for their dream wedding, having achieved their perfect look. Critics have hailed this as a new low for the genre of reality TV, and quite frankly, its hard to disagree, with its only redeeming feature being that it puts cosmetic surgery firmly in the mainstream. Hollyoaks actress Jennifer Metcalfe, ex-Atomic Kitten Kerry Katona, and American reality television star Kim Kardashian, have all been associated with cosmetic surgery procedures in recent weeks, raising the profiles of liposuction, stretch mark removal treatments, breast implants, and dermal fillers even further. So with the exclusivity of cosmetic surgery firmly in the past, men and women all over the world are finding financial packages that allow them to opt for surgical and non-surgical treatments. And recent findings suggest that cosmetic surgery is not just the basis for gratuitous reality television programmes, but is also giving renewed confidence to cancer patients who have aged prematurely as the result of treatment.