26 April 2010

The recent annual convention of the American Society for Aesthetic Plastic Surgery (ASAPS) was a chance for the country's leading surgeons to reveal the changing trends in cosmetic surgery, and the procedures that are expected to be most popular in 2010.As well as unveiling the latest developments in eyelid surgery and ear reshaping, the conference explored increasingly popular non surgical treatments such as Botox and dermal fillers that provide a cost-effective way for people to improve their appearance, with minimal recovery time. The Washington Post reports that the event was also a chance to explore the booming plastic surgery market, which is improving despite the recession as more people seek ways to enhance their looks. "It's fair to say that plastic surgery is a leading economic indicator and the consumer is back," said cosmetic surgeon Rollin Daniel. "Half of it is consumers feeling better about their economic situation and half is pent-up demand." Surgeons also revealed that more patients are bringing photos of celebrities they wish to emulate when they undergo surgery, such as Jennifer Lopez and Beyonc. Cosmetic surgeon and ASAPS president, Renato Saltz, explained: "People see things on TV or in the movies or in magazines, and they come to us and say, 'I want to look like that.'" However, the surgeon also explained that tastes in cosmetic surgery change with the times. "When I used to do tummy tucks a few years ago, I would leave a little fat. Now? No, they don't want any fat. They want it to be flat and hard," said Dr Saltz.