10 December 2009

Experts have predicted the major trends that are expected to dominate the cosmetic surgery industry in 2010. The editors of Consumer Guide to Plastic Surgery, a publication advising readers on plastic surgery and skincare procedures, have compiled a list of predictions of the major changes to shape the industry over the coming year and further into the future.According to PR Leap, there is expected to be an influx of new wrinkle relaxing treatments similar to Botox, but offering more effective result times. Next year is also expected to see the introduction of fat injections for breast touch-ups and improved body contouring procedures following weight loss proving popular with consumers. The recovering economy will likely see an increase in people opting for minimally invasive non surgical solutions and later saving up for procedures such as face lifts, as patients are better able to finance their surgery. Meanwhile, a range of new procedures currently in the experimental stage may provide viable alternatives to surgeries like liposuction and breast augmentation. The fat freezing method Zeltiq is currently in clinical trials, while cohesive gel breast implants - currently available in Europe and Brazil - are seeking the approval of the FDA in the United States. Even tummy tucks may be given a run for their money as body contouring procedures such as Thermage become more finely honed. These procedures employ bipolar radio frequencies and infrared waves to reduce fat cells and tighten the skin.