Could Anti-Ageing chocolate really help reduce wrinkles?

Could Anti-Ageing chocolate really help reduce wrinkles?

Hands up if you love chocolate? You’ll be pleased to hear that a group of scientists from a Cambridge University spin-off lab have developed the world’s first Anti-Ageing chocolate bar – yes, you heard that right.

It’s what we’ve all been waiting for – the chance to eat chocolate guilt-free is now here. But just how effective is this chocolate bar at reducing the appearance of wrinkles?

According to its makers, one 7.5g bar of Anti-Ageing chocolate contains an equal amount of astaxanthin (an antioxidant) as a fillet of salmon. It also contains the same levels of free-radical fighting ingredients as 100g worth of dark chocolate.

With the ability to change the appearance of the skin of a 50-something year old to resemble that of a person in their twenties, this chocolate bar sounds too good to be true. The effects were tested over a period of four weeks with volunteers told to eat the chocolate every day.

After the four weeks, the volunteers showed signs of reduced inflammation and increased blood supply to the skin tissue.

The chocolate bar’s creator, Dr Ivan Petyaev, said: “People using [the chocolate bar] claimed that their skin was better and we can see that the product is working to slow down ageing.

“As the bar contains just 38kcal it’s even safe for diabetics.”

Some health experts are concerned about the product’s effectiveness. Professor of Metabolic Medicine at Glasgow University, Naveed Sattar, called for more ‘robust’ clinical trials to evaluate the efficacy while University College London nutritionist Dr George Grimble said: “There is potentially sound scientific base to this although it is obviously early days.

“In my humble opinion, it would be necessary for the company’s in-house trial to be submitted for publication in a peer-reviewed journal in order for their health claims to be substantiated.”

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