28 January 2013There has been a significant rise in demand for anti-ageing cosmetic procedures such as surgical facelifts. According to a study by the British Association of Aesthetic Plastic Surgeons, a growing number of women are attempting to look younger by turning to fat transfer treatments.There has been a 13 per cent increase in the popularity of the procedure, which is when fat is removed from the hips or thighs and moved to areas that have lost their plumpness with age, such as the face and hands. Consultant plastic surgeon Rajiv Grover said: "Interestingly, for the first time we see a greater number of women having procedures to re-insert fat - known as fat transfer, to add volume to the face - than to remove it, in the form of liposuction." It seems as though men are becoming increasingly preoccupied with their appearance, as one in ten of the 43,172 surgical procedures counted for the study were conducted on men. Nose jobs, eyelid surgery and breast reduction were the most popular.