01 February 2012Cosmetic industry experts have predicted that the number of people choosing to undergo non-surgical procedures will continue to grow in 2012. Figures show that demand for surgical and non-surgical treatments is rising in America, while the International Association for Physicians in Aesthetic Medicine expects to see a continual increase in non-invasive cosmetic procedures this year, according to a report by Healthcare Global.Data from the American Society of Plastic Surgeons revealed that out of the 13.1 million cosmetic procedures carried out in the States during 2010, 88 percent were non-surgical, with dermal fillers and Botox among the most popular options. Studies suggest that time is a major factor when it comes to explaining the growing popularity of non-invasive cosmetic treatments. While they can provide long-lasting results, non-surgical solutions can often be performed within a short space of time, while recovery times can be considerably shorter than for surgical procedures. Demand for surgical and non-surgical treatments is also growing in the UK. Recent figures released by the British Association of Aesthetic Plastic Surgeons revealed a 6 per cent year-on-year increase in 2011.