26 March 2010The continuing increase in the number of people looking for cosmetic treatments in the USA has been attributed in part to the desire to look good and get ahead in the job market. While the number of some cosmetic surgery procedures have dropped in the last year, many others have increased. According to STL Today, those on the rise tend to be less invasive non surgical procedures, a shift thought to be related to tightening financial circumstances and people looking for procedures that improve their appearance with the minimum of recovery time. Dr Dee Anna Glaser, a cosmetic dermatologist with SLUcare and a professor of dermatology at St Louis University School of Medicine, explained that she believed the economic downturn and unfavourable job climate are playing a role in the type of treatments people are opting for. She said: "People are looking for less invasive procedures with less down time. "I have people coming in for treatment who want to look their best; they're a little bit afraid ... They want to be the person who looks the most refreshed, vivacious, vital; to look their best so their boss or supervisors don't look at them and see they're tired and their head should be the first on the chopping block." Dr Glaser added: "I've had people come in and say, 'I'm looking for a job and the job market is tight, and I'm competing with a lot of people and I want to look my best.'" American plastic surgeon Dr Brock Ridenour also supported the idea that the pressures of looking good for work were influencing the type of cosmetic procedures people were choosing and the number of people choosing them. He said: "We live in a youth-oriented culture with an age bias, and there's little denial of that. "People can tie their appearance to employment."