Enquiries for cosmetic enhancement procedures rocket

The number of operations to remove 'man boobs' grew by more than a quarter in 2012, while overall, two-thirds more men and women enquired about plastic surgery. The figures, included in a report in The Sun, were boosted by people who wanted to re-shape their bodies to look more like Team GB Olympic stars such as diver Tom Daley and gymnast Louis Smith.'Man boobs' are difficult to move through exercise alone, so surgery, known as gynaecomastia, is increasingly been seen as a way to counter the problem. By contrast, the number of women looking to enhance their breasts increased by 45 per cent over the year at one leading cosmetic surgery firm. After 'man boob' removal, men sought advice most about nose-reshaping surgery, treatments for baldness, eyebag removal and Botox showing that men are increasingly aware of their looks, and the means available to help them improve them.