20 July 2011

stk212523rkeMen across India are buying into cosmetic surgery and in some areas of the country are even out-doing women in terms of booking treatments. The Times of India newspaper today reported that men in the city of Bhubaneswar are outnumbering women making liposuction surgery appointments, and are coming a very close second for rhinoplasty – nose reshaping surgery – and face lifts. They are also opting for gynaecomastia – a simple operation to reduce the male chest.Cosmetic surgeon Jayant Dash said: “[A patient] was suffering from gynaecomastia, a disease that caused enlarged breasts, mostly seen in young and middle-aged men. Liposuction is the most effective and uncomplicated treatment for this problem. The procedure is painless, scar-free, affordable and short. “Gynaecomastia, which usually affects men between 20 and 55 years of age, could be caused by hormonal imbalances, obesity or due to side-effects of body-enhancing protein powders and drugs.” As well as the increased availability of cosmetic surgery in India, men and women are starting to believe that they need to look their best in order to fit into particular corporate images. A K Rout, a surgeon based in the city, said: “Today, in the corporate sector, a majority of the workforce comprises young people. “Both men and women are required to look presentable and well turned-out to get ahead in a competitive jobs market. Two years ago, 90% of my patients were females but now the male to female ratio has become nearly 60 to 40.”