27 August 2008
The current craze for extreme makeover shows has boosted the amount of pre-wedding cosmetic surgery undergone by brides, research suggests. In the age of reality television makeover shows, more and more brides and grooms-to-be are visiting clinics for treatments in anticipation of their wedding days.
Cosmetic surgery has become more commonplace in the UK over the last decade and has led to an increasingly casual attitude to surgical treatments - with pre-wedding procedures being amongst those with the highest growth. According to the New York Times, the executive director of lovegevity.com, Cho Phillips, said: "Brides-to-be are not afraid to say they are going under the knife to look their best on the big day.
"It is an increasing trend not only to have plastic surgery but also to talk about it."
Cultural habits are changing to the extent that some brides-to-be consider cosmetic surgery to be simply another point on their wedding check lists, as routine as sending out invitations or choosing flowers.
Cosmetic dentistry is also on the increase within pre-wedding procedures, with tooth-whitening and dental veneers on the rise as couples focus on their smiles for the big day.