21 March 2011

As cosmetic surgery continues to rise in popularity among the masses, experts warn consumers that full consultations before procedures are absolutely essential. Talking to online journal Private Healthcare UK, cosmetic surgeon Dr Renato Zacheddu said: A full consultation is the essential starting point and this is a two-way process. The surgeon should assess the patients requirements fully in order to provide realistic advice on the likely outcome and benefits of surgery, together with the risks and recovery implications. This enables both parties to make an informed decision as to whether to move forward. Such advice is even more poignant in the wake of recent tragedies that have resulted from procedures carried out in backstreet clinics in other words those that are unregistered and unregulated. As well as advice such as this from those working in the industry, experts are also backing a nationwide campaign that is aiming to stamp out illegal plastic surgery clinics in the UK.