22 November 2011

Generation X is defying the struggling US economy by shelling out their hard-earned wages on cosmetic surgery. According to a recent study by the American Society for Aesthetic Plastic Surgery (ASAPS), in 2010, 43 per cent of all cosmetic surgery procedures were carried out on those aged between 31 and 45 – ‘Generation X’. Those aged between 51 and 64 – the so-called ‘baby boomers’ – accounted for just 28 per cent.Of the trend, Dr Leo McCafferty, president elect of the ASAPS, said: “We have more of these types of procedures available today than we did 10 years ago. “Non-invasive methods such as Botox and Juvéderm have no downtime. When it comes to surgery and other facial rejuvenation procedures, technology now allows us to make smaller incisions. It’s also more of a lifestyle decision these days, beyond exercise and nutrition.” Dr McCafferty’s view of why this generation is spending money on their looks when others are saving is supported by the numbers. Last year, 11.6 million of the 13.1 million procedures performed were non-surgical. Dr Jeffrey Kenkel, director of the Clinical Center for Cosmetic Laser Treatment in Dallas, said: “Many of my patients consider these procedures as part of their budget, for personal ‘maintenance’. “While the cumulative cost may be greater than surgical procedures, people decide either they don’t need it or decide more subtle changes are a better fit for their lifestyle.”