Georgian men turn increasingly to enhancement treatments

Good looks are becoming increasingly important to men in the former Russian state of Georgia, who are willing to undergo a variety of procedures to retain or enhance their appearance. Global finance news channel Finchannel.com has reported that, in contrast to earlier times, when men's appearances were only considered important to attract a woman, many now believe that how they look can do a great deal for their own confidence and so their professional lives. "I canít understand people who think that shaving alone is enough to make one look good," said 21-year-old Lasha, who is upfront about the fact that he's soon to undergo plastic surgery on his nose. And although he exercises regularly, he also says: "If I ever develop a belly I will definitely have plastic surgery done on my abdomen." Lia Sonishvili General Director of Medi, based in the Georgian capital Tbilisi, said that between 15 and 20 per cent of his company's clients were men, and this figure was growing by about 15 per cent every year. Men between 20 and 25 years old were opting for a range of cosmetic surgery treatments, the article noted, while many over-30s were looking to undergo anti-hair loss procedures.