09 May 2012

A new survey has highlighted the top three concerns women have when it comes to their appearance. Research commissioned by hair care firm Nourkrin discovered that just under a quarter of the 2,000 women polled said they were either most concerned about losing elasticity in their skin, resulting in sagging (12 per cent), or gaining too much weight (12 per cent).The most common concern however was hair loss, something that 45 per cent of the women said they feared most. It's estimated that 5.2bn is spent in the UK every year on anti-ageing and diet products, as women take action to retain their youthful looks and fight everything from wrinkles to post-pregnancy stretch marks. Cosmetic procedures, both surgical and non-invasive, are becoming increasingly popular with women and men in Britain who want to improve the way they look and increase their self-confidence. The number of surgical procedures carried out in the UK in 2011 increased by 5.8 per cent on the previous 12 months, according to audit figures from the British Association of Aesthetic Plastic Surgeons. See here for original story: