05 July 2012

A pair of medical specialists say their first-hand evidence of a change in the type of person choosing to undergo cosmetic procedures, backs up nationwide statistics. Dr Seth Kates and Dr A. David Simkin, both of Worcester Dermatology Associates, Massachusetts, say they have started to see a far more diverse group of patients coming forward for surgical and non-invasive treatments.According to Dr Kates, there has been an increase in the number of men wanting injectable treatments and believes this trend will continue to grow over the next few years. "Both of our offices have seen an influx of previously non-traditional Botox cosmetic patients," he said. "For instance, I've been noticing a much higher percentage of males - including younger men - in my office asking about Botox. "As the public gains more awareness of Botox as a viable solution to lines and wrinkles, the patient profile will cut an increasingly broader swath across gender, age and ethnic lines." The same trend has been recorded in the UK, with one estimate claiming that men now account for one in every five Botox patients. The adoption of the cosmetic procedure by celebrities such as Simon Cowell and Gordon Ramsey is said to have helped make the treatment more appealing to men.