13 September 2011The American Society For Aesthetic Plastic Surgery (ASAPS) has reported that non-surgical cosmetic treatments have shown a huge increase in popularity, which may be linked to their ability to delay the need for surgical procedures. The number of non-surgical procedures carried out increased by 228 per cent between 1997 and 2010. Injectable procedures have been particularly in demand, with the number of people receiving them increasing by 500 per cent since the late 1990s.Americans spent almost £10.7bn on cosmetic procedures in 2010, according to ASAPS, of which 62 per cent was on surgery, while 18 per cent, 16 per cent and 4 per cent were spent respectively on injectables, skin rejuvenation and other treatments. Many patients want to keep their youthful appearance, but wish to spend less money and enjoy a faster recovery. "While Botox and other non-surgical treatments can be effective, their benefits are temporary," said an unnamed Texas plastic surgeon, quoted by Consultingroom.com. “However, they do offer an excellent way to postpone plastic surgery for patients who are not yet ready for that option."