03 June 2010A new laser treatment for stretch marks has now launched in the UK, offering the first effective treatment for women to reduce the appearance of the unsightly stretch marks by up to 75 per cent using the latest fractional laser technology.The revolutionary Lux1540 laser treatment has already enjoyed great success in America, where it is the only treatment for stretch marks and scars to be approved by the United States Food and Drug Administration (FDA). By stimulating new tissue to grow, the Telegraph reports that this therapy could finally provide a solution for the 23 million women in the UK who currently suffer from the stretch marks. "I must have been presented with more than one hundred ‘wonder treatments’ for stretch marks over the years but I can say that this is the first that has lived up to all the hype," said Mel Braham, chairman of The Harley Medical Group which is exclusively offering the non surgical solution at its UK and Dublin clinics. "This breakthrough laser, which has gone through rigorous clinical trials and has been approved by our medical advisory committee, is the only treatment of its type in the UK and promises exceptional results." The new treatment will initially be available at the group's clinics in London, Birmingham, Dublin and Manchester, so people across the UK can see its results firsthand. It will then become available at more locations across the country within the next few months, helping women and men reduce the appearance of stretch marks that can be caused by growth spurts, weight loss or pregnancy . "With so many unproven or ineffective treatments currently on the market, this truly is one of the most exciting non-surgical advancements we have seen in some time," Mel Braham said.