13 April 2012

Botox, the injectable that is used across the world to help people beat the signs of ageing, is to celebrate its 10th birthday as an approved cosmetic treatment next week. It was on April 15, 2002, that the American Food and Drug Administration (FDA) approved Botox for cosmetic uses, such as treating frown lines, although its use by medical professionals stretches back further.An American ophthalmologist began looking into whether it could be used to treat eye conditions in the 1960s, and by 1989 the product had gained FDA approval as a treatment for excessive blinking and crossed eyes. Botox is now used by men and women all over the globe to improve the look of frown lines and crow's feet, and industry data shows its appeal is continuing to spread. Additionally, the use of Botox to treat medical conditions such as chronic migraines is also helping to boost sales. Owner Allergan announced earlier this year that global sales of Botox increased 8 per cent year-on-year in the fourth quarter of 2011. Susan Weinkle, president of the American Society for Dermatologic Surgery, said Botox had completely changed the cosmetic industry. She said: "It's really skyrocketed our practices. It's what brings many patients into the office. Once a patient is in, you have the opportunity to tell them the breadth of what else is available, which they might not otherwise know about." See original story here: