Line and wrinkle treatments more popular with men

12 June 2012

Experts in plastic surgery are seeing big changes in the type of person undergoing Botox treatments. While traditionally the typical Botox patient would be a middle-aged woman looking to smooth out fine lines and wrinkles, this is now shifting towards a younger man. The change in perception is backed up the latest statistics, which show that there was a 258 per cent increase in the number of male Botox patients between 2000 and 2010, according to the American Society of Plastic Surgeons (ASPS).So significant is the increase in the number of men opting to have the injectable treatment for lines and wrinkles that searches for the term ‘Brotox’ have increased by more than 60 per cent in the 12 days of June, when compared with the month of May. Dr Stephen Baker, programme director of the department of plastic surgery at Georgetown University Hospital in Washington, America, said: “I think the stigma of it to men has dropped.” Dr John Sherman, a professor of surgery, agreed, saying: “Most of the men, what bothers them is the forehead wrinkles and wrinkles between the eyebrows. Men want a little more subtlety than women.” See original story here:,74973.asp