07 October 2011

stk212525rkeAn increasing number of men are opting to have cosmetic surgery, but for very different reasons than most women, new research has found. Figures compiled by the American Society of Plastic Surgeons show the number of non-invasive and surgical procedures being carried out on men are growing, the latter at a faster rate. But according to the Cosmetic Surgery Centre of Maryland, while women look to enhance their appearance through cosmetic procedures, most men choose to look better but not necessarily look drastically different.In a statement, the centre said: "The most popular surgical procedure for women (breast augmentation) helps women gain self-esteem by addition. "Men, on the other hand, tend to favour more subtle procedures that erase their perceived faults, thus gaining self-esteem through subtraction." The number of American men having facelifts increased by 14 per cent between 2009 and 2010, while male cosmetic treatments overall were up 2 per cent. The most popular procedures with male patients are facelifts, rhinoplasty, otoplasty (ear surgery) and liposuction, the centre said, all of which are designed to remove wrinkles, bumps or fat. The male attitude to surgery was likened to walking into a barber's shop and asking for "a little off the top".