29 May 2009

New research from the American Society for Aesthetic Plastic Surgery (ASAPS) indicates that men may be changing their cosmetic surgery preferences during the recession.The study showed that while women in the USA account for more than 90 per cent of cosmetic surgeries and procedures in 2008, men are increasingly considering cosmetic enhancement as a serious option.Liposuction remained the most popular aesthetic operation among men last year, followed by rhinoplasty, eyelid surgery and male breast reduction. However, the number of men seeking pectoral implants tripled over the year, while dermabrasion, cheek implants and buttock lifts also saw increases in popularity. The figures echo revelations from the Harley Medical Group earlier this year showing that the number of men considering having cosmetic surgery were up by 26 per cent, with civil servants, city workers, politicians, lawyers and accountants most likely to go under the knife. Among women, breast enlargement occupied top spot, followed by liposuction, eyelid surgery and tummy tucks. Breast reduction operations rounded up the top five. The most popular non-surgical procedure in the United States was Botox, with nearly 2.5 million Botox procedures being carried out in 2008. Chemical peels and laser skin resurfacing treatments both saw rises in popularity, of three and 12 per cent respectively. Some analysts expect the trends in the American cosmetic surgery market to cross over the UK in time. Earlier this month, research from Mintel found that almost half of adults in the UK would consider cosmetic surgery, with mothers being most likely to do so.