03 May 2011A national survey conducted by The American Society of Plastic Surgeons (ASPS) has revealed that more men are opting for face lifts than ever before. The ASPS says the number of men opting for cosmetic surgery procedures in 2010 increased by two per cent to 1.1 million, with face lifts, liposuction surgery and chest reduction topping the charts. Dr Stephen Baker, a ASPS registered surgeon, said: “The typical male cosmetic surgery patient that I see is an average guy who wants to look as good as he feels. “Most of my patients are ‘men’s men’, the kind of guy you might not think would have plastic surgery”, he added. Dr Philip Haeck, president of the ASPS, said: “As you age and gravity takes over, surgical procedures that lift the skin are necessary in order to show significant improvement.” The society believes that vanity and the competition for jobs could be the main reasons behind the increase in the number of men choosing procedures designed to reverse the ageing process.