28 August 2009Recent figures have revealed a continuing trend in American cosmetic surgery choices as major plastic surgeries continue to decline while minimally invasive procedures remain on the rise. According to American Medical News, the American Society of Plastic Surgeon has suggested that rising unemployment figures in the US are responsible for the shift. A shortage of money means that people are unwilling to make big investments, however it appears that people are more willing to invest in non surgical procedures such as Botox in an effort to ensure that they are more attractive to employers. Malcolm Z Roth, vice president of health policy and advocacy for the American Society of Plastic Surgeons suggested that minimally invasive procedures were proving tempting for a number of reasons. Dr Roth states: "[Patients] don't have to worry about taking time off of work or a job hunt. If they're in the market for a job or hoping to maintain [a] job, having a more youthful appearance and feeling better about [their] appearance is an advantage." The society also indicated a belief that the growth could be driven by an increasingly ageing population. Research shows that the sue of minimally invasive procedures by those over the age of 55 grew 5 per cent to 2.8 million in 2008 while the use by those in the 40-54 age bracket increased by 6 per cent to 5.1 million. However, the increasing accessibility of these procedures has also caused a rise in younger patients.