25 June 2010With temperatures across the UK predicted to beat those of the Mediterranean this weekend, the country looks set for a scorching summer. But while this may be great news for men and woman eager to show off their toned beach bodies, many British men will be hesitant to go topless when suffering from the unfortunate condition of gynaecomastia.Colloquially known as 'man boobs' (moobs for short), the embarrassing condition of male breast growth is affecting ever more men in the UK. Writing for the Mirror, Dr Miriam Stoppard explained that while obesity can be one cause, breast growth in men can also be due to hormonal changes and illnesses that cause men to develop breast tissue instead of fat. Awareness of the condition is also growing due to the number of celebrities who have come under scrutiny for their chests. "It's certainly a brave - or very toned - celeb who takes his shirt off in public these days," Miriam said. "Simon Cowell, Jack Nicholson, John Travolta and even Tony Blair and David Cameron have all come under painful scrutiny in this area." The health expert explained that this may be the reason why more men are now embracing cosmetic surgery solutions to combat the condition. The British Association of Aesthetic Plastic Surgeons (BAAPS) reported an 80 per cent increase in the number of men choosing male chest reduction surgery in 2009, which can significantly boost self-confidence and allow men to go topless without embarrassment on their beach holiday.