30 January 2012The number of people who chose to undergo a cosmetic surgery procedure increased again last year, according to new data. Statistics gathered by the British Association of Aesthetic Plastic Surgeons (Baaps) revealed a 6 per cent year-on-year rise in the number of procedures carried out in 2011. According to the industry organisation, a total of 43,069 cosmetic operations were performed in the UK last year, up from 38,274 during the previous 12 months.Some of the most popular procedures included tummy tucks, Botox treatment, breast enhancements, male chest reduction and nose jobs. Baaps said its figures highlighted the increasing demand from men for cosmetic surgery. It's claimed 10 per cent of all operations carried out in 2011 were performed on men. Rajiv Grover, Baaps president-elect, said: "The continued popularity of aesthetic plastic surgery demonstrates that the public sees real value in the psychological and physical improvement that can be achieved." Dr Grover also said that it was reassuring to see prospective patients "doing their homework" before deciding on their treatment and the clinic they want to deal with.