More men aware of procedures to rid themselves of man boobs, figures suggest

Male chest reduction surgery procedures rose by 28 per cent in 2010 compared with 2009, according to the latest figures from the British Association of Aesthetic Plastic Surgeons (BAAPS). These positive figures are made even more impressive by the fact that they were recorded during tough economic times, and this alone suggests that awareness of the procedure has grown considerably. Fat removal surgery, a form of liposuction, is used to treat gynaecomastia - the medical term for the condition of excessive breast tissue in men - and is a quick and apparently increasingly common procedure in the UK. In an interview with the Metro, personal trainer Adam Stowell advocated a healthy diet and a good multivitamin to combat the development of man boobs in the first place. “Take a good quality multivitamin, as this will decrease pressure on your liver, leaving it free to detox any bad oestrogens entering the body. Drinking green tea also metabolises bad oestrogens”, he said.