19 February 2009An Irish newspaper has reported a recent boom in the number of men seeking cosmetic surgery to remove bags from under their eyes in the country. A Harley Medical clinic in Belfast claims that men now account for one-third of all their eye bag removal procedures. They added that men visiting their clinic often say they are attempting to keep ahead of their younger colleagues in an increasingly competitive job market.The increase in demand for the cosmetic surgery procedure at the clinic is said to have increased around October, when the current economic recession began to take hold. The procedure involves removing skin from the upper and lower eyelids, and is most popular among people over 50 years old. Liz Dale, director of Harley Medical, told the Irish Times: "It really is a sign of the times, with many people opting for this procedure to achieve a more youthful appearance in place of a more expensive facelift which was more popular during the times of the Celtic Tiger." General Sir Michael Jackson, a British army commander, was an early advocate of the cosmetic procedure, claiming it could help improve his vision, and former Italian premier Silvio Berlusconi is also said to have gone under the knife for the eye lift. The increase in men seeking eye lift surgery follows another report from the British Association of Aesthetic Plastic Surgeons, which found that more men are choosing to undergo breast reduction surgeries. Experts believe the increase in male cosmetic surgery procedures can be credited to an increased awareness in the options available to men.