18 January 2011

Men and women in their fifties are opting for cosmetic surgery in a bid to give themselves the best chance of landing a job when competing against candidates who are much younger. Since the recession, the pool of jobs has shrunk, and the number of people applying for those roles has risen, meaning stiff competition among jobseekers. As a result, it’s suggested that those people in their fifties, who feel like they still have a lot to offer, are aiming to look younger and more fresh-faced in order to land a new job or get that all-important promotion. When asked why she was considering cosmetic surgery, Susan, who works in fashion marketing, told The Toronto Sun: “I'm in my early 50s and I'm not ready to retire. I'm still able and capable. It just seemed to make sense because I wanted something new and I wanted to feel new and rejuvenated." According to a survey carried out by Leger Marketing, 28 per cent of women feel like they make a negative first impression because of how tired their skin looks. The survey also found that on average, women in their fifties want to look 11 years younger. Canadian cosmetic surgeon Dr Ellis confirmed that it’s not just women who want to look younger, reporting that men “use more Botox because they don’t like the famous number 11 between their eyes”, and that men now make up 50 per cent of patients asking for nose reshaping surgery.