More than a million American men opt for plastic surgery

22 March 2011

A recent report by the American Society of Plastic Surgeons has revealed that 1.1 million men underwent cosmetic procedures in the United States last year, a two per cent rise on the figures from 2009. As well as surgical procedures, the figures also included non-surgical or minimally invasive procedures such as Botox and dermal fillers. The society’s president, Dr Phillip Haeck, said that the demand for male chest reduction surgery is driven by men younger than 30, and he attributes the rise in popularity of the face lift to men in their 50s and 60s. “These are really fit people who have paid a lot of attention to keeping their bodies in shape. This generation has paid a lot of attention to how they look, and they don't want to grow old gracefully,” he said. According to other statistics from the society, Botox increased by nine per cent, chest reduction by six per cent, liposuction by seven per cent and ear reshaping surgery by 11 per cent among men.