25 October 2011New research has found that more Moroccan men than ever before are turning to plastic surgery in order to improve their looks. Data gathered by the Moroccan Association of Plastic, Reconstructive and Cosmetic Surgery shows that the popularity of surgical and non-surgical treatments has reached unprecedented levels.According to a report by Al Arabiya News, in recent years the percentage of men "frequenting cosmetic clinics and seeking plastic surgeries" has increased from five per cent to 25 per cent. Patients are looking at a wide range of procedures from liposuction and facelifts to nose jobs and dermal fillers. Moroccan cosmetic surgeon Salah el-Din al-Salawi said one of the main differences between male and female patients is the fact that men tend to be more discreet about the treatments they are having done. Many are professionals looking to keep their youthful appearance to get ahead in their jobs. He said: "The majority of male clients are also in professions that require a good appearance. They are mainly businessmen, politicians, and celebrities. All of them are in the limelight most of the time."