04 September 2008

Following the success of similar events in the US, the American Academy of Anti-Ageing Medicine (A4M) has launched a European Congress on Anti-Ageing and Aesthetic Medicine (ECAAAM) for September.

The conference, which will take place in Dusseldorf, Germany, is expected to attract cosmetic surgeons from across the continent to discuss the burgeoning demand for anti-ageing surgery and medicine.

Over 90 international experts in anti-ageing and aesthetic procedures will speak at ECAAAM, and professionals will also be given the chance to exhibit their treatments to the delegates.

ECAAAM's workshops and sessions are expected to cover a diversity of topics related to anti-ageing, including cosmetic and aesthetic surgery that ranges from cosmetic laser and anti-ageing plastic surgery to mesotherapy, facial rejuvenation and sports therapy.

According to A4M, the global anti-ageing market is a multi-billion dollar industry, with an average growth rate of 9.5 per cent.

In Britain, the most popular anti-ageing procedure in women aged between 50 and 55 is a facelift, followed closely by eye bag removal (blepharoplasty).

Earlier this year, the American Society of Plastic Surgeons revealed that blepharoplasty is gaining similar prominence in the USA, and is now one of the top four cosmetic surgical procedures in the country.

Other popular anti-ageing treatments include line and wrinkle treatments, like Botox.

ECAAAM is part of the year-long World Anti-Ageing Congress and Exposition organised by A4M. It will begin in Sydney on September 6 before moving to Dusseldorf and then Mumbai later in the month.

Subsequent stops on the congress' agenda include Beijing, Dubai, Tokyo, Las Vegas, Singapore and finally Washington D.C. in August 2009.