07 November 2008

A new study has revealed that the training and expertise of a particular surgeon is the number one defining factor for women who are considering cosmetic surgery.

The research, conducted by the American Society for Dermatologic Surgery (ASDS) and Dermik Laboratories, focused on women aged 35 to 69 who have considered a medical anti-ageing treatment or received fillers or other injectables, like Botox, in the past.

95 per cent of participants claimed that a physician's training and experience with a particular anti-ageing product was the most important factor that would persuade them to undergo surgery.

The second most popular influencing factor was a procedure's ability to offer gradual results that last two years, with 89 per cent of women preferring this course of action.

In addition, 99 per cent of the women surveyed got information on anti-ageing surgical procedures from healthcare providers or medical websites. This reflects the growth in cosmetic surgery consumer information sites seen in the last few months.

ASDS member Susan Weinkle said: "These findings illustrate a positive trend towards more consumers being educated about procedures before moving forward with any type of cosmetic treatment.

"Women are not willing to sacrifice the safety or quality of their procedures. Anti-ageing treatments are medical procedures and should be approached as such."

The survey also found that 60 per cent of women are influenced by the price of cosmetic surgery, 58 per cent prioritise long-lasting results over cost.

What's more, one in three women who have had an injectable treatment have also undergone another type of non-surgical anti-ageing procedure.

Popular anti-ageing cosmetic treatments include facelifts, eyelid surgery, skin peels and wrinkle-relaxing injections, like Botox.